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Life Updates… Marketing Consulting and More

This young Gen Z is TIRED.

In college, it was like there was not enough time in the day to accomplish everything that needed to get done. Work, sleep, class, study, eat, exercise and so much more. I thought in post-grad life everything would be easier. I think I was HIGHLY mistaken. I think everything is increasingly complex. Even though my working hours are “9-5” days have some flexibility. Compared to undergrad there is an increased timeframe of getting everything done due to our sole focus on work. How can I help the business? What value am I bringing to the team? How can I communicate better? These are the questions I ask myself in reflection of my 9-5.

Once the 5 o’clock hour hits, my world tremendously shifts. I ask myself what my priorities will be for the next five hours and most days I’m left thinking dinner and a nap. I desperately want to change this. After work I want to slow down and give myself a break. My brain almost needs a break from the work and ideas that have been flowing for the past eight or more hours.  But, I am a marketer. I should have marketing ideas, and campaigns, and ways to change the world just stacked in my brain.

I’ve always wanted a passion project that is super successful, and I could say to myself, ah yes, this is what makes me feel fulfilled and happy. Passion projects take effort, time, and focus. I’ve thought about a few different ideas, but nothing truly sticks with me. I took up crochet over quarantine, have played the piano for about eight years, created digital illustrations, and have struggled with putting consistent content into the world for MANY years as a failed blogger. I’m still trying to find a place where I fit in and can find my own niche. Adulting is hard.

The one idea that has stuck with me: creating my own marketing consulting firm. This idea has always spoken to me as I’ve always seen a great benefit of being a small business owner. The flexibility, the financial freedom from the “corporate world” and the ability to help people launch their own dream has always interested me. I’m not sure I’m even qualified to be doing this, however, I can analyze any brand, provide insights and recommendations. I feel like I am a natural-born marketer with instinct abilities to analyze a brand and see what’s working and what’s not.

I’m not even sure what niche I could speak to. I’m interested in fitness and recreation, health, travel, cooking, animals, and beauty. This wide assortment of segments is not niche enough to have a specific type of client. The traditional business model says find your niche audience. Maybe that’s an outdated thought process? I could speak to what type of content I’m interested in. A mutual and organic interest will go much farther than any type of rules a business book says.

I’m hoping to explore this idea further as my inconsistent blog posts progress, this time hopefully in a good way, I think a creative outlet could be the spark to help me find my fire.

Love always,

Aloha

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5 Items You Should Bring Freshmen Year to College

It’s crazy how fast this summer went by but the good news is that most colleges went back to school already or are going back really soon! This post is here to help out any freshmen think of all the things that they need to bring to college! The top 5 items are things that I had forgotten, wished I had purchased before moving in, and or loved my first-year! Continue reading “5 Items You Should Bring Freshmen Year to College”

Fun On Fridays: A Weekly Update #2

 

*all thoughts are my own and not of my employers*

 

Hello everyone,

This week started out SUPER slow, but ended up flying by (and included me forgetting to create this post!) Anyways, this week was the second to last week at my internship and I really reflected on my time there, what I’ve learned, and what I want my future to look like. Continue reading “Fun On Fridays: A Weekly Update #2”

Fun on Fridays: A Weekly Update

Hey guys! I’m not sure if it’s just summer and I have a lot more time on my hands, but lately, I’ve been thinking more and more about the future, which you probably could tell with my last post linked here. I’ve been thinking about what I want more in the long-term sense, but also for the next year and what I want my life to look like (vague I know!) Here are three things that I’ve been currently thinking about: Continue reading “Fun on Fridays: A Weekly Update”

Boston, I’ll Be Back

This summer has been one of the best summers yet, between getting an awesome internship and traveling, I feel like I’ve had the chance to do so many fun and exciting things in new places. I always love taking a chance to explore somewhere new, but there’s something so special about returning to my one of my favorite places. I recently read a post from Alyson Haley about her journey on self-discovery and her dreams, and it really hit home with me. You can read it here. It inspired me to write my own about the city I recently visited and absolutely love, Boston. Continue reading “Boston, I’ll Be Back”

What’s In My Internship Bag

*all views are my own and not of my employer*

 

Every girl knows, the key to having a productive day is having all of her essentials stored in her bag. Having all your necessities in your internship bag is no different than carrying a bag for school. You need to have everything in your bag to make sure that your day will be as productive as possible and for me, that’s quite a few things! I like to be extra prepared for my day!   Continue reading “What’s In My Internship Bag”