If you’ve ever been interested in going to Drybar or heard of the service and wanted to hear all about it, this post is for you! It might be the business marketing student in be talking in this post, but I had a pretty strong opinion of Drybar when I went this past week and I wanted to let you know what I thought!
I need to be “wowed” when I use your product or service, and if I’m not, I probably won’t be using it again. This pretty much sums up my experience at Drybar this past weekend. In a world where we have so many alternatives and choices, I strongly feel that companies have to put their best foot forward to entice consumers to use their products.
Just a few weeks ago, I was drawn in by Alli Webb’s (the founder of Drybar) feature on the podcast, “How I Built This” by Guy Raz. From her light bulb moment to how well she knew what challenges her customers were facing, I was inspired. As a young college student studying business, I was fascinated by her execution and the growth of her brand. What better way to experience the world of Drybar then going to the New York location, I thought, what could go wrong?
Upon entering the Bryant Park location, I immediately noticed there was construction going on. Not ideal, but I could definitely look past the renovation. My family, the three of us who were getting our hair done, were early and they all took us, which was fantastic and definitely unexpected.
My stylist never introduced herself, (I still am unsure of her name) and guided me to the hair wash station. All was well here (the products smell amazing,) and the service was great.
When I sat back down, I had a pretty good idea of what I was going to ask for, but my stylist was saying what she thought she looked best. I was a little taken aback, as I was the one paying for the service, but at the end of the day, she was the expert so I obliged to what she was suggesting. The rest of my blowout and style was lovely.
As I am someone who does my own hair frequently and who frequently blow dries and curls her own hair, it really didn’t look that drastically different from what how I normally style it. It looked pretty and was convenient that someone else could do the styling for a change. One suggestion I had which could have improved this part of the experience was my charging outlet not working, again, this was a small problem, but one I could overlook.
My mom’s experience was a bit different than mine. She later told me after getting her hair washed that she asked for a particular style and the stylist said, “Oh no! You wouldn’t want to look like Shirley Temple would you?” My mom does have short hair, but the stylist compared a grown adult to a child. I thought this was a bit unprofessional and could have been handled a different way that guided my mom to a different style, but to outright deny her of a hairstyle in the book that you are supposed to pick from? That definitely left a sour taste in her mouth.
Throughout the whole process, I felt like I was being sold to. From being asked if I wanted to purchase any additional ‘add-on’ services when we checked in and then again being asked if we wanted to purchase any tools or additional products when we left, I felt like I was constantly saying “no thank you.” My family and I really just wanted to get blowouts- no frills and nothing extra.
With the NYC heat, my hair did look smooth and great for two days, which I was impressed by. Could I have achieved the same effect by styling myself? Most definitely. I would suggest going to Drybar if you’re not great at styling your own hair or have an event to go to. I think only then could I justify the cost. For $45 I think you could spend your money elsewhere and be just as content. I’m in a new generation that wants to be wowed and delighted when using a product and I think I had a lackluster experience. Drybar I was excited to try you out, but in the future, I think I’ll pass. If you’ve used the Drybar service, let me know what you thought!